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Ep #18 | WTF, Alcohol is a $70B Business in India? | Nikhil Kamath explores Gaps & Opportunities

WTF is with Nikhil Kamath

CHAPTER

Creating the Gin Explorer Club and Entering the Alcohol Industry in India

The chapter explores the establishment of the Gin Explorer Club, bringing together various gin brands for a successful event at Olive and highlighting the growing popularity of Tequila in India. It delves into the speaker's experience working with alcohol brands, challenges in creating their own beverage brand, and guiding young entrepreneurs in the industry. The chapter also discusses shifting from Rampur Distillery to Radico, adapting to changing market trends, and challenges faced in marketing domestic alcohol products in India.

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