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Ep #18 | WTF, Alcohol is a $70B Business in India? | Nikhil Kamath explores Gaps & Opportunities

WTF is with Nikhil Kamath

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Exploring Bourbon Whiskey Market Potential in India

The chapter delves into the potential of bourbon whiskey in the Indian market for cocktails, focusing on its unique flavor profiles and differences from Scotch whiskey. It discusses the production techniques for Indian bourbon-style whiskey, pricing strategies, and the importance of packaging and storytelling in the alcohol industry. The conversation also explores the competition and market dynamics in the rum market in India, with insights on brands like Old Monk and Bacardi.

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