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Ep #18 | WTF, Alcohol is a $70B Business in India? | Nikhil Kamath explores Gaps & Opportunities

WTF is with Nikhil Kamath

CHAPTER

Rise of Flavored Alcoholic Beverages in White Spirits

The chapter explores the growing trend of flavored alcoholic beverages, particularly in white spirits, driven by the preferences of younger consumers and women. It discusses the appeal of sweetness in flavored drinks, the demographics embracing these products, and the influence of botanical ingredients like juniper, cinnamon, and fruit infusions in creating diverse flavors, highlighting current flavor trends in the market.

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