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Ep #18 | WTF, Alcohol is a $70B Business in India? | Nikhil Kamath explores Gaps & Opportunities

WTF is with Nikhil Kamath

CHAPTER

Influence of Liquor Brands on Establishments

Exploring the partnerships between liquor brands and establishments, this chapter sheds light on the provision of freebies, tie-up money, and menu prioritization influenced by major brands. It discusses the benefits and challenges of sponsorships received by bars, the evolving trends in liquor consumption especially among women, and the importance of building relationships with distributors and bartenders for successful brand promotion.

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