The Next CMO

The Science of Attention with Khurrum Malik, CMO of Integral Ad Science

Jul 11, 2023

31:03

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Episode notes

Introduction

3min

The Role of Kuram in Integral AdSense

2min

IAS: A Technology Company That Helps Marketers Understand What's Working

2min

The Importance of Financial IQ in CMOs

2min

How Gen of AI Affects Ad Creative and Optimization

2min

The Importance of Attention

2min

How to Measure the Impact of Embedded Native Content on Sales and Impression

3min

The Importance of Interaction in Analytics

3min

The Importance of Interaction in Internet Behavior

4min

10.

The Future of Generative AI

4min

11.

The Future of Content and Media

2min

12.

The Importance of Synthetic Thinking in Marketing

3min

In this episode of The Next CMO podcast, I speak to Khurrum Malik, the CMO of Integral Ad Science (IAS) and the science of attention and how it impacts your advertising strategy. IAS delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms.Learn more about the IAS research study on attention here: https://integralads.com/insider/driving-outcomes-viewability-research/

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