The Next CMO

The Science of Attention with Khurrum Malik, CMO of Integral Ad Science

Jul 11, 2023
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Episode notes
1
Introduction
00:00 • 3min
2
The Role of Kuram in Integral AdSense
02:33 • 2min
3
IAS: A Technology Company That Helps Marketers Understand What's Working
05:01 • 2min
4
The Importance of Financial IQ in CMOs
07:02 • 2min
5
How Gen of AI Affects Ad Creative and Optimization
08:51 • 2min
6
The Importance of Attention
10:30 • 2min
7
How to Measure the Impact of Embedded Native Content on Sales and Impression
12:38 • 3min
8
The Importance of Interaction in Analytics
15:33 • 3min
9
The Importance of Interaction in Internet Behavior
18:26 • 4min
10
The Future of Generative AI
22:39 • 4min
11
The Future of Content and Media
26:23 • 2min
12
The Importance of Synthetic Thinking in Marketing
28:12 • 3min