The Science of Attention with Khurrum Malik, CMO of Integral Ad Science
The Next CMO
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The Importance of Synthetic Thinking in Marketing
Quorum: What advice would you give to current or aspiring CMOs? Quorum: You have to be relentlessly curious and constantly learning, especially in the marketing space. Synthetic thinking is more important now than ever before; writing a good story is crucial. He says along with your science degree and his finance degree, you also need a good liberal arts education.
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