The Science of Attention with Khurrum Malik, CMO of Integral Ad Science
The Next CMO
00:00
The Importance of Financial IQ in CMOs
With your background, that's not surprising that they tap someone like you for a great, meaty role to be the CMO of a company like that. So that's exciting. And what's really interesting, by the way, just spending a beat here on your path to the CMO, is one, you really touch on the financial side, which I think is incredibly important.
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