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The Science of Attention with Khurrum Malik, CMO of Integral Ad Science

The Next CMO

00:00

The Future of Generative AI

Quorum: I'd love to hear your perspective on, you know, two, three years from now. What role do you think this whole gender of AI stuff is going to have in this world? And what are the things that you're most focused on right now? Yeah. So I'll put my Nostradamus hat on and I always want to break apart the industry in the kind of two big buckets. generative AI could play a massive role in not only either creating content, but also complimenting content. Now it doesn't have the sexy title of generative AI as conversion optimization.

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