How to Measure the Impact of Embedded Native Content on Sales and Impression

The idea of an ad has obviously evolved pretty significantly over time. And one of the things I was curious about is in your world of attention, have you been able to crack the understanding of how the idea of embedded native sponsorship that's really deeply embedded in the content can be measured? Is that part of your work or is that to our to measure still? "I'd say it's early days for that. We haven't gotten to that level yet"

Transcript

Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.