The Science of Attention with Khurrum Malik, CMO of Integral Ad Science
The Next CMO
00:00
Introduction
Kuram Malek is the CMO of Integral Ad Science, a global leader in digital media quality. We talk about some fascinating research that Kuram and his team have done on attention when it comes to consumers viewing and interacting with ads. The future of generative AI on the advertising ecosystem and his advice for current and aspiring CMOs.
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