The Science of Attention with Khurrum Malik, CMO of Integral Ad Science
The Next CMO
00:00
How Gen of AI Affects Ad Creative and Optimization
I think CMOs have historically avoided financial accountability. It's going to get worse and harder for them if they don't have just a strong, rigorous understanding of at least the financial principles behind their company. And then one of the things that I'd love to hear your view on that we can get into after that is sort of how the whole world of Gen of AI is going to affect the learnings from this kind of report.
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