The Role of Kuram in Integral AdSense

Kuram: Well, it would be great to dive into a little bit more of your bona fides because they're significant here. And so tell us a little bit about some of the roles that you've had for integral AdSense. I know we'll talk about that in a second, but it really will help us understand because you've got a fantastic background all around the advertising ecosystem. Yeah. So I'll touch on a couple things. I'll both touch on academic and then I'll go through the professional side for context. From an academic side, I disappointed my parents, didn't go to med school because a lot of my friends back in the day, many decades ago