The Science of Attention with Khurrum Malik, CMO of Integral Ad Science
The Next CMO
00:00
The Future of Content and Media
The arc of content and media was very high on the personalization side, I'd say 27 through 19 or 15 through 19 or even 13. But now we're moving towards highly contextualized. And you can see that there'll be some fascinating applications of that if you have some ability to really understand and read the context in relative real time for where the creative is being rendered.
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