The Importance of Interaction in Analytics

The interaction, yes, it matters. It can be a leading indicator, but we have a ton of research that shows and the paper shows this that even visibility onto its own has a big impact. But now that brands are asking for visibility is not enough, we need to make sure that it's in a brand suitable environment should also be a variable. The problem with the gaze is that the gaze comes from a panel,. It just doesn't scale, right? So you have to constantly balance signals with scale.