Mobile Dev Memo Podcast

MDM Podcast Episode 27 - What is an SSP? (with Liat Barer)

Jul 25, 2022

35:10

Creator website

Episode guests

Liat Barer

Highlights

AI Chapters

Episode notes

Contextual Targeting Is Going to Be More Relevant Than Ever Before, Right?

01:38

Monotize Your Ads, Right?

03:45

Contectual Targeting Is the Perfect Solution for Privacy Reasons

03:03

Introduction

2min

How a Bid Becomes a Dou

2min

What Is an S Spin General (SSP)?

3min

Admediation Is the Most Updated Form of an S S D, Right?

4min

Monotize Your Ads, Right?

4min

Building a Waterfall

2min

Inapt Hetter Bidding

3min

How Has the Relationship Between at Publishers and S Pice Changed Since Unity and Iron Source Merging?

2min

Contextual Targeting Is Going to Be More Relevant Than Ever Before, Right?

2min

10.

Contectual Targeting Is the Perfect Solution for Privacy Reasons

3min

11.

Is Contectual Targeting a Good Idea?

2min

12.

Ad Four Mats Conna - What Is It?

3min

13.

Is That Something That We Might See in the Future?

3min

My guest on this episode of the Mobile Dev Memo podcast is Liat Barer, the VP of Product at Odeeo, an audio SSP. Liat has deep expertise in mobile ad tech, having worked at Yahoo and StartApp prior to Odeeo. I invited Liat on the podcast to discuss a topic that has taken on increased importance within mobile ad tech since the introduction of Apple's App Tracking Transparency (ATT) policy, which is yield management, and how SSPs assist app publishers with maximizing the revenue they derive from in-app advertising.

Liat provides an expert overview of the way in which SSPs -- the acronym SSP stands for Supply Side Platform -- interface with demand sources and in-app inventory to generate revenue for publishers.

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