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MDM Podcast Episode 27 - What is an SSP? (with Liat Barer)
Mobile Dev Memo Podcast
Is Contectual Targeting a Good Idea?
The biggest publisher apts, which are hypercasual, casual, they can't get an email. So you got to take whatever signal you can from the players device in a way that's not personally identify. And i think that the industries kind of like young in that aspect, and things in the contectual targeting are going to change massively. But i can speak from the gaming perspective.
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