MDM Podcast Episode 27 - What is an SSP? (with Liat Barer)
Mobile Dev Memo Podcast
What Is an S Spin General (SSP)?
An s spin general, that's a supply side platform. And this is the representative of the publisher with in the acos face of marketing and of admonitation. The s s p job is to actomize the bidding on this adplacement. So it can be at exchanges or d s ps that can have this opportunity to bid on this ad request.
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