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MDM Podcast Episode 27 - What is an SSP? (with Liat Barer)
Mobile Dev Memo Podcast
Contectual Targeting Is the Perfect Solution for Privacy Reasons
A d m p is a data provider. It's an external, sort of a layer in por grematic space. And his job is to enrich the data that we have on users. But now, as we've mentioned, when we don't have that user i v, when this is getting so much harder to collect, the information that the d m p can help us with is a little bit limited. This is where contectual targeting is becoming more and more relevant.
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