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MDM Podcast Episode 27 - What is an SSP? (with Liat Barer)
Mobile Dev Memo Podcast
Inapt Hetter Bidding
Hytter bidding is a phrase that is borrowed from the webb world. It actually started with web sites, where the bid self was just pass through the header in the bid request. Inapt bidding uses the programmatic wa forbidding, which is servin to serv her. How do at publishers benefit from using s s p? And i think it is kind of obvious, but just to put a very fine point on it, like, what is the benefit of this model? Whyis better for at publishers? Yes. Write.
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