Introduction

My guest on this episode of the Mobile Dev Memo podcast is Liat Barer, the VP of Product at Odeeo, an audio SSP. Liat has deep expertise in mobile ad tech, having worked at Yahoo and StartApp prior to Odeeo. I invited Liat on the podcast to discuss a topic that has taken on increased importance within mobile ad tech since the introduction of Apple's App Tracking Transparency (ATT) policy, which is yield management, and how SSPs assist app publishers with maximizing the revenue they derive from in-app advertising.

Liat provides an expert overview of the way in which SSPs -- the acronym SSP stands for Supply Side Platform -- interface with demand sources and in-app inventory to generate revenue for publishers.