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MDM Podcast Episode 27 - What is an SSP? (with Liat Barer)
Mobile Dev Memo Podcast
Monotize Your Ads, Right?
i think that once upon a time, rit like caps would sort of, like try to sell their traffic. That was just like the real beginning of the history. And then i think that what happened is that s s p became the way to monotize your apts,. Like you wouldn't be like going or a selling your traffic to one specific as decay, or doing the sales yourself. Everything became programmatic. It's much more efficient because it's through all the stices that are out there. The idea here is, like oulet all the demand sources compeat with each other, right? If you had one single demand source, you might not be getting the best
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