MDM Podcast Episode 27 - What is an SSP? (with Liat Barer)
Mobile Dev Memo Podcast
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Building a Waterfall
Each publisher can, traditionally, or let's say, like the way that it usually works is through the mediation. But to day, i think that the world is changing again, and the bidding becomes a lot more open. And you don't have to build a waterfall in advance, right? I tolked ot the stake in the ground. The flag and theground. Italked about anand talk about, we kind of cover this, but just to put a finer point on it, talk about what the progression was from that.
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