The Customer Experience Podcast

237. How to Turn Your Customers Into Lifelong Advocates w/ Brittany Hodak

Jan 10, 2023

53:28

Creator website

Highlights

AI Chapters

Episode notes

Building Human Connection Through the Digital Divide

02:59

The Rise of Customer Experience

03:42

Customer Experience

01:46

Introduction

3min

Customer Experience

2min

The Rise of Customer Experience

4min

How Does Brand Overlap With Customer Experience?

2min

What Is a Superfan?

2min

You Can't Buy Fans, You Can Only Create Them

2min

The Power of Dilemma

4min

I Love the Book, Bredam

5min

Orderliness of Creative Freedom - Is That Not My Job?

5min

10.

What's the Difference Between the Experience Economy and the Productivity Economy?

5min

11.

Is Your Customer Story Relevant to Their Life?

3min

12.

I Love Your Personal Branding Approach

4min

13.

Taking the Icy Factor Out of Personal Branding

3min

14.

Earned Growth Rate Is the Evolution of NPS, Right?

3min

15.

The Customer Experience Podcast - Brittany's Book Releases Today!

4min

16.

Building Human Connection Through the Digital Divide

3min

Creating superfan customers should be a top priority for every businessperson and every brand today … but superfans can’t be bought - they can only be created. And they’re created at the intersection of your story - and every customer’s story.
These are some of the key themes in a highly recommended new read,Creating Superfans: How to Turn Your Customers Into Lifelong Advocates. Today’s guest is the author of this book and she was a guest on this show on Episode 120We’re releasing this episode on her book’s publication date! Jan 10, 2023
This episode covers:

Why you need a Chief Customer Officer or Chief Experience Officer
Where does brand overlap with customer experience?
What becomes relevant when price is irrelevant?
What Drives the Experience Economy?
How to break down the S.U.P.E.R Acronym

More information about Brittany and today’s topics:

LinkedIn Profile: https://www.linkedin.com/in/brittanyhodak/
Company Website: https://brittanyhodak.com/
Get Brittany’s Book Here: https://www.amazon.com/Creating-Superfans-Five-Step-Multiplying-Reputation/dp/1774580780/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1671576078&sr=8-1

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