Is Your Customer Story Relevant to Their Life?

The number one threat facing every business today is apathy. If you haven't shown them why your thing is relevant enough for them to care, then guess what? They're not going to care. I like to say that super fans are created at the intersection of your story and every customer story or every employee's story if we're talking about EX instead of CX. The third step P personalize is the intersection of those two. That's where your thing and their thing come together to be a one plus one equals five.