Taking the Icy Factor Out of Personal Branding

Dr. Cindy McGovern wrote a book called Sell Yourself and I had her on the podcast. She said she wants to take the ick factor out of sales, personal branding. And that conversation, so much of it, including the ick, right? If you seek to create more net positive experiences, again, this idea of when someone leaves an interaction with you or your company, it's going to be they're going to feel better. They're going to feeling worse. Why not try to make it all better?