Customer Experience

I am a huge advocate of having someone in the C-suite who is making sure that everyone feels a sense of ownership for customer experience and customer centricity. So absolutely, you need a chief customer, officer or chief experience,. officer or chief people, officer who's advocating both for EX and for CX. This is something that is of equal importance to things like revenue. Because ultimately, if you don't have a great customer experience, you will run out of revenue.