Let's talk branding

The role of luck in branding & marketing

Jan 17, 2022

43:10

Creator website

Highlights

AI Chapters

Episode notes

Are You Looking for Luck?

04:13

Is There a Link Between Complexity and Emergence?

03:22

Is There a Value to Originality?

01:57

Introduction

2min

How Did You Become a Founder?

2min

What Is Marketing?

2min

Branding - The Difference Between a Ball of Wool and a Cardgan

2min

How the Death Book Comes to Be

2min

You Goes and Gets Luck Yourself

3min

Is There a Link Between Complexity and Emergence?

3min

Can You Build in Luck in Your Strategy?

2min

The Four Suits of a Pack of Cards

3min

10.

Branding - It Takes Confidence as Well

2min

11.

Is There a Value to Originality?

2min

12.

Can You Artificially Create the Conditions for Semandipity?

4min

13.

Good Luck Comes Disguise as Bad Luck

2min

14.

Are You Looking for Luck?

4min

15.

Mascots and Brand Characters

3min

16.

Let the Lord Walk Through the Room

4min

In this episode, we chat with Andy Nairn, author of 'Go luck yourself' and founder of Lucky Generals, an advertising agency. We talk about the huge role of 'luck' in branding, marketing, and business. Andy has found some great ways to leverage luck and challenge traditional thinking. I highly recommend reading the book.

Some links:

The agency: Lucky Generals
The book: Go luck yourself

If you're interested in learning more about brand strategy research, check out my latest course here. Use PODCASTLTB and get a 20% discount.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com