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The role of luck in branding & marketing

Let's talk branding

CHAPTER

You Goes and Gets Luck Yourself

It's interesting, cause none of us really talk or think about it in the west anyway. It is a western taboo. You now. And other cultures are much more open minded about this subject. But in the west, we have this big hang up about it and feel that it's the opposite of hard work and talent. Whereas i think they're natural bed fellows. We've probably all worked on things were we maybe haven't had our best work, but we've been lucky and benefit from it. So it's can i think we're better to acknowledge the fact that there is such a thing called luck, and then see how we can read?

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