2min chapter

Let's talk branding cover image

The role of luck in branding & marketing

Let's talk branding

CHAPTER

Can You Build in Luck in Your Strategy?

You can either wait and hope that you stumble on something. Or maximize your chances by a deliberately, as a point of principle, doing different things. You don't just have to wait for them to happen. And i'm also wondering, li, can you build in luck in your strategy in a way? Can you combine? Definitely. O're already opposite. Deflind: "It probably wouldn't be very helpful if i just said, there's hs thing called luck"

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