The role of luck in branding & marketing
Let's talk branding
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Is There a Link Between Complexity and Emergence?
In an emergenc you have to be open for complex situations and unpredictability. Sometimes the way we develop ideas doesn't work in that way. It's a myth to say that luck is non scientific. The greatest scientific discoveries of our history hive often been made through luck, and then they have been proved backwards through science.
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