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The role of luck in branding & marketing
Let's talk branding
Mascots and Brand Characters
The use of mascots and characters has fallen hugely over the last 20 years. A huge amount of research now from all sorts of places proves that brand characters and mascots are often incredibly valuable. It reminds me again of what j p Castellins saying about your setting boundaries, but within that a brant or people can do a lot of stuff. And in that way, we carried openness for e complex environment en.
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