4min chapter

Let's talk branding cover image

The role of luck in branding & marketing

Let's talk branding

CHAPTER

Can You Artificially Create the Conditions for Semandipity?

You need to appreciate what you've got and then also be open for opportunities, i gess. We can artificially create the conditions for serandipity but we have to try hard to make those things happen. Coffee bags are really hard to make - they're like tea bags with coffee in it. And so when this client invented the perfect, really beautiful tasting coffee bag, they were so excited. But some young creative team who weren't as involved in it just said, ye, but isn't this? Its just like, it's like teabags with coffee inIt. Instead of saying, why whyis thers such a big deal? They were completely bored.

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