Let's talk branding cover image

The role of luck in branding & marketing

Let's talk branding

CHAPTER

Branding - It Takes Confidence as Well

Sometimes stating the obvious feels unexciting. There's a lovely story about one of the most famous and longest running campaigns in britain is is for ody. And people just didn't realize what an amazing piece of property that was for that company to use. That will hgenerated hundreds of millions of pounds for them. I'm going to run it otof orsbrnde technique, even though it doesn't ouknow. It's an unfamiliar phrase that i will have to tell people in breton what it means. You knowa perhaps the company has been taking something for granted for too long.

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