Branding - The Difference Between a Ball of Wool and a Cardgan

Branding is shaping your proposition and packaging it up in a way that creates memories, mo memory structures and simple short cuts for people. Unless you can do that consistently over time, yo, not really practising branding. And aljave always, like somebody said it, it's the difference between a cardgan and a ball of wool. i guess branding has taken all that wool and turning it into something that is defined and concrete and is going to last a little while.