Conversion Tracking Playbook Client vs Server-Set Cookies, User IDs & How They Work, Future of Conversion Tracking w/Jon Cairo and Jerica Krakowski
May 31, 2023
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12
Introduction
00:00 • 3min
The Complexity of Cookies
02:43 • 2min
Facebook's Cookie Expiration Policy
05:11 • 3min
The Importance of Third Party Cookies in Advertising
08:28 • 3min
What Is the Difference Between a Browser Side Cookie and a Server Set Cookie?
11:18 • 6min
Safari 16.4 and C Names and a Records
16:58 • 4min
The Difference Between a User ID and a Customer ID
20:34 • 4min
How to Use Clavio to Track Ad to Carts
24:05 • 4min
How to Recognize Returning Users on Shopify
27:45 • 2min
The Magic of WebKit
29:47 • 5min
How L of R Works
34:37 • 3min
How to Track Your User ID and Sleep Safe at Night
38:06 • 2min