Client vs Server-Set Cookies, User IDs & How They Work, Future of Conversion Tracking w/Jon Cairo and Jerica Krakowski
Conversion Tracking Playbook
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The Complexity of Cookies
Cookies play a fundamental part in the way tracking works. They're so that Facebook can know you are the person that clicked through this ad or is connected to this profile. We are now cookies don't last forever. Why do cookies expire? Is it browser restrictions? So that brings us to where the complexity in cookies really hits all of us and why we are having this episode.
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