Client vs Server-Set Cookies, User IDs & How They Work, Future of Conversion Tracking w/Jon Cairo and Jerica Krakowski
Conversion Tracking Playbook
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How L of R Works
L.O.B.R. is a cloud-based advertising platform that allows users to send and receive emails from other people's computers. The company has been open about the way it works in an effort to build trust with its customers, says CEO Brad Smith. "I don't want us to be a black box and black magic," he said of L.O.b.R.'s privacy policies.
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