Client vs Server-Set Cookies, User IDs & How They Work, Future of Conversion Tracking w/Jon Cairo and Jerica Krakowski
Conversion Tracking Playbook
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How to Track Your User ID and Sleep Safe at Night
When I was researching, how will L.O.B.R. choose what label to use for our user ID? When I was talking with a company who specializes in this beautiful black magic thing user identifier tracking,. As I was learning about their software, asking them questions, I continuously got the answer. It's just the magic. You just have to trust it. And that's why I love how transparent we are, because when you understand it, when you know there's not a monster in your closet, you can sleep safe at night.
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