
Client vs Server-Set Cookies, User IDs & How They Work, Future of Conversion Tracking w/Jon Cairo and Jerica Krakowski
Conversion Tracking Playbook
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The Magic of WebKit
Jerica: We're getting outside of the laws that we have to abide by in Safari and other browsers. As soon as we come outside the browser, it's our world. So obviously, we can leverage what we get from Shopify, but we can also leverage what L of R creates. And then like, chair can mentioned enrich those events that we're sending to each destination. The so what is if we just look at Clavio,. But Clavio seeing 20 to 50 to sometimes two to three X more add to carts and product views in a particular segment with server side events. Just like the conversion API, we're sending the events to Clavio through their server
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