
Client vs Server-Set Cookies, User IDs & How They Work, Future of Conversion Tracking w/Jon Cairo and Jerica Krakowski
Conversion Tracking Playbook
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How to Recognize Returning Users on Shopify
Marketing channels cannot target and plan for data they don't know about. So if we are in this beautiful world where we can always recognize a returning user, then destinations like clavio, they can send more cart abandonment emails because they have that profile they can match to people who are browsing the site.
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