Client vs Server-Set Cookies, User IDs & How They Work, Future of Conversion Tracking w/Jon Cairo and Jerica Krakowski
Conversion Tracking Playbook
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What Is the Difference Between a Browser Side Cookie and a Server Set Cookie?
Cookie is like a label. They associate ad clicks and what's in your cart to you in the browser? They expire, they erode over time. And when they're gone, oftentimes that person looks like a brand new user. So where this has become very impactful for many of our customers, and just everyone in general, it's not just e-commerce or Shopify brands.
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