Client vs Server-Set Cookies, User IDs & How They Work, Future of Conversion Tracking w/Jon Cairo and Jerica Krakowski
Conversion Tracking Playbook
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How to Use Clavio to Track Ad to Carts
Some channels don't require a user ID at all, you can just send in data. But there's other channels like Clavio, where the information is almost useless without a user. The identity, the label is stored in a cookie, and they're very brittle and they expire. So if we have the ability to leverage a user ID to reference previous activity, what are the benefits of that? And maybe I'll let you guys kind of take it from there.
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