Client vs Server-Set Cookies, User IDs & How They Work, Future of Conversion Tracking w/Jon Cairo and Jerica Krakowski
Conversion Tracking Playbook
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The Importance of Third Party Cookies in Advertising
Apple is making these things expire. There's no physical laws. The cookies aren't actually expiring in the cookie jar. They could last forever. If 70% of your traffic is coming from Safari, which is very normal, then the third party display is not going to work 30% around Chrome or browsers that don't have that restriction. You'll see more generic ads. So that's third party cookies today. But first party cookies is what you just described. And Jericho was going through in terms of Facebook wants to match views and clicks on their platform to activity on site.
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