On Strategy Showcase Living outside the bubble with The Northern Planner, Andrew Hovells
May 20, 2023
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13
Introduction
00:00 • 2min
The Dangers of Planning That Asks the Same Questions
02:12 • 4min
The Northern Planner
05:47 • 2min
The Value of Living Outside of Major Media Markets
07:42 • 4min
The Importance of Connecting to Consumers
11:15 • 3min
The Importance of Scalability in Qualitative Work
14:23 • 2min
The Value of Diversifying Your Work
15:59 • 6min
The Edge Thinking of Advertising
21:55 • 3min
The Power of Rediscovering the DNA of a Brand
24:40 • 5min
The Importance of Having a Fresh Perspective
29:45 • 2min
How to Avoid Missing Out on More Obvious Things
31:44 • 3min
How to Market to Men
34:24 • 4min
How to Take a Simple Truth and Make It More Powerful
37:59 • 2min