The Edge Thinking of Advertising

RuPaul: Are we as an industry always pushing for what's next rather than leaning in a little deeper and what's now? "Edge thinking is right, but I don't think there's one way of doing it," says Paul. For many brands that are targeting people who live very, very normal lives - they want their lives recognized. 'The more we actually embrace the ordinary, that's the wonder,' he adds.