The Power of Rediscovering the DNA of a Brand

I think some of the great episodes that we've had on this show, many of them are driven by this sort of rediscovering what is right in front of your eyes. And it has turned around many brands. As I sit here talking, I'm thinking specifically about a brand like Cadbury with their generosity platform. There's a glass and a half in everyone. It was a return to the DNA of the brand. Whereas they had spent a number of years straying off into places that were a little edgier for different sake. In retrospect, they now feel that was a mistake to actually go down that road. Bailey's isn't just a bottle you take out of Christ