How to Market to Men

I think we are too much focused on what's cool and new for cool and new sake versus for cool and authentic which I think is a better place to be. When you actually see people use it it amazes me I've done some stuff in soccer and it's amazing the people I've worked with. None of them have ever been to a bloody soccer match. They never listened to the conversations on the stands. It reminds me of something else I discovered working on football which I've used elsewhere about again getting to the truth. Men have relationships side by side if you want men to bond together you have to give them something to do togetherwhich is a really great truth which you only discover