The Importance of Having a Fresh Perspective

Many of us are sort of suggesting or implying that we're sort of jaded with the category as it might exist for us today. For example, if you've been on a piece of business... You just become blind to what is right in front of you and it's very difficult to go back. Having a fresh perspective from a new person who comes in on the business helps you sort of reinvigorate that. And I think that is what is happening on,. I think that's what happened with Cadbury, I think that’s what happened with Dove,  and more importantly here in the US for fan truths with Widening Kennedy.