
Living outside the bubble with The Northern Planner, Andrew Hovells
On Strategy Showcase
00:00
The Value of Living Outside of Major Media Markets
The Northern Planner has chosen to live outside of major media markets, major ad markets. He says he found that big cities can be slightly disconnected to the rest of the people in their country. "You build up over time a deeper instant, like a sixth sense for what real people are feeling"
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