Y Combinator Startup Podcast #40 - Content Marketing Tips from Experts at First Round Capital and Andreessen Horowitz
66 snips
Oct 13, 2017 AI Snips
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Transcript
Episode notes
Measure Content by Purpose
- Tie content measurements directly to your strategic goals and what matters for your business.
- Measure what you will actually use to make changes, focusing on engagement over simple page views.
Structure for Readability
- Use subheads, bullet points, numbering, and pull quotes to make long content more scannable and engaging.
- Help readers anticipate and digest content better by structuring text for easy navigation.
Content Effectiveness is Variable
- Individual content performance varies widely; insights from one piece don’t guarantee universal success.
- Effective content depends on topic, angle, and consistent testing rather than formulas.